BUNNIES, BOUNCING & BAIT
Yesterday was the day before Easter. A few months ago, in a moment of insanity or inspiration, I'm still not sure which, I mentioned in a staff meeting that we should rent the local football stadium, hire a helicopter and drop a few thousand Easter eggs out of it. Yesterday we did it...with a few exceptions. We dropped 30,000 eggs. We had 15 inflatables. We had games, face-painting, popcorn & cotton candy. We gave away thousands of dollars of prizes. And it was all free. We really didn't have any idea what to expect. I mean, we'd never done this before. Initially, we thought if 1,000 people showed up it would be a success. Then we reassessed and revised our expectations. We hoped for 1500. I don't know how many people showed up yesterday. I know that after the parking team had parked 5000 cars they quit counting. I know that we caused such a traffic jam in Pearland that the Pearland PD had to dispatch 5 units to handle the traffic backups we c...